When you are starting a new business it very essential to get in touch with the people you know it can be through telling them about your product or by social media. you can showcase your business and products on diffrent social media, make a page and promote them online. Any Business needs Google Adwords Account and Analytics Account and most important Webmasters Account. With Google Adwords you can run your ad campaign and tap the market. With Google Analytics you can check from where you are getting most of the traffic on your website. Google Webmaster tool helps google to crawl your website. Every Social Media is not for Every business B2C Products: Facebook, Instagram, Pintrest, Twitter. B2B Products: Facebook, LinkedIn. Media house: Twitter, Reddit.

There are Multiple tactics for diffrent Domains and Products. When you talk about Digital Marketing it totally depends on your Product Portfolio.

There are 7 Essential Channels of Digital Marketing. 1: Website Management 2: Search Engine Marketing. 3: Social Media Marketing 4: Online Display Advertsing. 5: Video and Content Marketing. 6: Mobile Marketing. 7: Email Marketing. Activities in Digital Marketing. 1: Best way to understand digital marketing is to use digital marketing. 2: Take your time and analyze your results. 3: Test your way to success:

It is the practice which helps you to increase the quantity and quality of traffic to your website through organic search results. We have Two type of SEO whcih is On Site SEO and Off Site SEO. On-Site SEO means when you are optimizing your own website. Off Site SEO means when you are optimizing your website content which is posted in other domains.

Google's Webmaster Tools SEMrush HubSpot's Website Grader Check My Links Buzz Stream Moz's Pro Tools UpCity's SEO Report Card Woorank Screaming Frog's SEO Spider Found's SEO Audit Tool Remove'em Varvy's SEO Overview Tool

The quality of content Keyword in a Title Tag The H1 tag The Meta Tag description The recurrence of the keyword in the content. The lexical field of the content The Length of the content Uniqueness The Canonical Beacon Image Optimization Freshness of Content Internal and outbound links Keywords in URL.

Its a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, but if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram or LinkedIn, you're missing out great opportunity. Great marketing on social media can bring remarkable success to your business.

1: Helps to increase your website traffic. 2: Helps you to build conversion. 3: Creating awareness of your brand. 4: Create Identity of your brand. 5: Imporve communication. 6: Constant communication on the go with the user

As Per new algorithm Digital marketers need to switch their focus to what makes content personal and conversation-worthy. How to Continue Reaching Consumers on Facebook Know your audience More you know about people interested in your brand, the more accurately you can target Utilize Facebook Groups

There are many Social Media Marketing tools whcih can be used by DM beginners but few are Hootsuite, and Buffer. others are IFTTT SocialOomph BuzzSumo Feedly. MeetEdgar

There are two types: You can get seen in search engine organic listing. These are the unpaid listings on a search results page. This is called SEO (Search Engine Optimization). Or you can run paid ads on search engines. This is called SEM (Search Engine Marketing). It's also known as PPC (Pay Per Click) because you pay for the ads by the click not by the impression.

No. SEO and SEM are quite different. For a complete marketing campaign you need both.

You get a SEO specialist to analyze your website. Then you make the recommended changes to your site. You also need to get other websites to link to yours. Then you wait until the search engines index your site. This process can take anything from a few weeks to many months.

You open an advertising account with the search engines. For example, Google's ad system is called AdWords. So, to advertise on Google you need to open an AdWords account.

Yes. First, you can get ads up and running very fast. Second, with paid ads you totally control the ad message and you can change it anytime. Third, paid ads run in more places than on the search engine itself. Search engines like Google have massive ad distribution networks, so you get more exposure.

The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels.

PPC refers to Pay-Per-Click, the most common fee structure for paid search. With PPC, advertisers don’t pay for impressions, but rather only when their ads are clicked. PPC was an early term for paid search that is still frequently used today. When just talking about any of your efforts that are pay-per-click, PPC is an acceptable term. However, I recommend you use the phrase “paid search” when referring to paid listings on a SERP as PPC can also refer to any ads that are bought per click, including banners, video ads, mobile ads, rich media, affiliate links and so on.

Paid search has proven to be one of the highest return-on-investment (ROI) channels both online and offline. Why? Relevancy. Search engines have become the new Yellow Pages where users go to find products and services. Because an advertiser is bidding on relevant keywords to their business (such as a car dealership bidding on their ad to show whenever a user types in “used car” in their area), they are able to get in front of a user who is actively searching for information on that topic. Because of this, paid search is generally referred to as a “pull” medium as users trigger these ad exposures by searching on Google, Yahoo, Bing, etc. Most other advertising such as banners, television, radio, newspapers, etc. is referred to as “push” media. To summarize, paid search works so well because it is driven by keyword searches. Search marketing pros often use the word “intent” to describe this valuable data passed to them by users. What’s the true value of a highway billboard when most people who pass it are not interested in the product or service it’s promoting? However, when you think about how much information about the user’s intention online one can deduce from a keyword like “Hawaiian cruise” or “buy new laptop”, the true power of paid search becomes obvious when an engine can match relevant advertiser messages with interested consumers.

Absolutely. A PPC advertising campaign can be geographically targeted to specific locations and regions. Geo-targeting is well suited for brick-and-mortar stores and service businesses operating within a specific region, for instance real estate agencies and other professional services. Your PPC ads show only to those within the geographic area that are setup within the campaign. As with a local newspaper, you are only advertising to the target audience who is likely to use your service or buy your product.

Just about anyone can get on the first page for a search term in sponsored ads if they are willing to pay for it and have a relevant webpage and ad. Organic search engine results are a different story. We can't make any guarantees, there are too many factors (over 200) involved. We use professional SEO methods to achieve high rankings for key phrases related to our clients' businesses. Each website is unique and presents its own business challenges. We provide an honest assessment of what we believe can be achieved compared to your competition.