When you talk about increasing page rank of your website few basic points which need to be updated on your website
Publish Relevant Content. Or you can say Quality content.
Update Your Content Regularly
Metadata
Back-links on worthy site
Use Alternate Tags on your website.
But this is not it, actually google make changes to their algorithms every day which is unseen and unnoticed, it true they notify their users when they are changing their algorithm totally.
Google Algorithms:
Current Process which every budding Digital Marketing Personal Should follow.
Assess your current search ranking
In order to get a better picture of your rank, you need to know where you stand on google, several tools can be used like SERPs.com, SEMrush, spyfu.com etc.
Site Load up Speed Google Page Insights, site speed should be optimized quickly because no site visitor has time to sit for your site to open. A user can wait till 4 to 5 seconds max.
Track and measure the right metrics
It’s true you can get good visitors from the paid campaign but if you are getting organic its lot better than anything, organic traffic is your loyal traffic.
Keywords Ranking. Always use google ranked keywords for your product and if your target is any particular place you should mention the name of the place.
Your website should be mobile-friendly like AMP (Accelerated Mobile Pages) or Android or IOS Apps.
If you have any kind of Penalties it's better you should better rectify it as soon as possible.
If you are linked with any of the pages it should be linked in a right way so that Google should not penalize you for that.
Social Book Marking also important to make your page known to people.
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