It’s quite amazing that Working with Social Media is increased in the span on 1 year have drastically increased.
We all knew what happened with us and with our companies during last year due to the Covid-19 Pandemic and honestly, most of us are still coping with the same, but above all Real Estate companies had a huge impact and still, most of the companies are not coping but still running somehow, rest they have been closed.
In 2020, Social Media Platforms like Instagram, Facebook, and LinkedIn became one of the most important and critical tools for many companies. But when we talk about real estate, it has not been much of a digital user, still real estate companies’ belief in traditional marketing like print medium, cold calling, etc.
However many companies are increasing and embracing social media to showcase their products and services through videos, graphics, content which has helped a lot at the time of Social Distancing.
During a recent study by the real estate website, it was found that 44% of real estate agents said they gained a new client in 2020 due to posting on social media it was only second to referrals.
When asked where they will be focusing on for growing their business, many agents said they will improve their social media presence, and according to social media is far better than E-Mail Marketing.
If we talk about Audio Based Social Media Application CLUBHOUSE, there are many real estate clubs and have sizable membership. For Instance “Real Estate Club,” has almost 13,000 followers and 7,000 members.
Even Tiktok is having viral and popular real estate content from agents of all ages. Real estate agents who are embracing social media success can emerge as leaders in their communities.
While social media brands and influencers who have huge followers dominate much of the conversation, agents who can invest in creating hyper-local content with their community can see themselves as market leaders.
Conclusion
With 44% of real estate agents getting a new client from social media last year, it’s justified, that social platforms are not just a branding tool - they can drive business to the next level.