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Why FMCG and Customer Oriented Companies Need Digital Marketing in Today's Time.

  • Writer: J Prateek Kundu
    J Prateek Kundu
  • Mar 6, 2018
  • 2 min read

Updated: Mar 8, 2018



There are Many reasons Digital Marketing is taking over Traditional Marketing because it helps the company team and members to get in touch with their Customers in Real Time who is interested in the company products and connect with them with the same platform.


Digital Marketing Consist of Search Engine Optimization, Web Design, Search Engine Optimization, Video Production, Email Marketing, Social Media Marketing, Content Creation and Its Marketing and most Important Branding.


As Compare to Traditional Marketing, Digital Marketing is very cost effective and more interactive than traditional marketing. Through Digital Marketing you can share your product videos and Snapshots Digitally where consumer can see your product and read the positive comments followed for the product.


There are Several Factors why any Small Medium Enterprise Should have Digital Marketing for there company products instead of traditional marketing. But there are few which are quite relevant and important for SME groups specially Startups.


(A) It Provide Small and Medium Business the Chance to Compete and attract their share of Customers through online, Like in earlier days only Large Enterprises had their hands on Expensive Medium where they can give their advertisements through print media and television. But now through digital marketing even a shopkeeper can promote their shops and products digitally because its cheap and reliable.


(B) Cost Effective: Its very cost effective you can spent your balance through Pay Per Click or on Impression, Which is suitable depends on product and domain.


(C) At Low Cost Digital Marketing delivers conversion, and the Conversion consist of Leads, Sales and Subscribers with Revenue if done properly and systematically.


(D) Digital Marketing or Online Marketing helps in Real Time Connection between Company and Its Customer.

1. Precise Targeting

2. Satisfaction and Experience.

3. Customer Retention.

4. Personalized Offers.

5. Increased Cross-sell

6. Quick Time to Value.


(E) Digital Marketing and Online Marketing helps to build the online presence and its reputation in the market in short period of time, can be done by Paid Method but if only Organic reach is needed its Advertisement needed to be shared Manually in different relevant pages and regular customize the SEO Part.


(F) Easy to Trust gain through digital marketing because most of the consumer share their views which helps other consumer to gain trust and buy the product.


When companies are doing their parts in Digital Marketing their TOP PRIORITIES are

CONTENT OPTIMIZATION, CONTENT MARKETING, SOCIAL MEDIA.

Various Tools can be used for doing Digital Marketing in India and Other Places like SEO, SMM, EMAIL, WEB ANALYTICS.


Digital Marketing or Online Marketing helps you to Make and Implement your business strategies through digital medium with low cost and better output which helps your business to survive in the market through precise targeting and making your customers to trust you.

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